Laiqa is a clinician-supervised, WhatsApp-first programme that puts PCOS and other hormonal conditions into remission for Indian women by treating root-cause drivers: insulin resistance, stress and cortisol, androgen and inflammation, gut and digestive function, thyroid and metabolic slowness.

Which conditions does Laiqa treat on day one?

PCOS, hypothyroidism (including Hashimoto's), and amenorrhea. The same engine treats all three because the underlying drivers are condition-agnostic. Endometriosis, perimenopause, and postpartum protocols are in authoring for later releases.

Laiqa was founded by Monica Bindra. The current cofounders are Monica Bindra (Founder) and Aashish Tripathi.

Where is Laiqa available?

Laiqa serves women in India. The programme runs primarily on WhatsApp, with a companion app on Google Play and the Apple App Store.

Is Laiqa a medical device?

No. Laiqa is designed for an upcoming CTRI-registered clinical validation study and is building toward formal SaMD approval under CDSCO. We do not claim medical-device status until that approval lands.

No green juice.
Just what works.

Laiqa

online

"Too wired to sleep" showed up 4 of the last 5 nights. Always around 11 pm.

10:02 pm

Three weeks of evening pattern. Cortisol-driven, not insulin-driven. So we treat stress first.

10:02 pm

Tonight: warm milk with nutmeg at 7 pm. Lights low by 9:30. Cleared by Dr Nivedita this morning.

10:02 pm

okay this is actually me 😭 trying tonight

10:04 pm

Message

✦Launch cohort · Free for the first 500 women

Your PCOS has a root-cause.

Laiqa finds it, and builds a protocol to put it into remission. Delivered on WhatsApp.

Clinician-supervised, AI-delivered.

01 / 03

What do we call you?

Laiqa

online

"Too wired to sleep" showed up 4 of the last 5 nights.

10:02 pm

Three weeks of evening pattern. Cortisol-driven, not insulin-driven.

10:02 pm

Tonight: warm milk with nutmeg at 7 pm. Lights low by 9:30. Cleared by Dr Nivedita.

10:02 pm

okay this is actually me 😭 trying tonight

10:04 pm

No green juice.
Just what works.

Featured in

Inc42 Economic Times YourStory Entrackr FemtechInsider all coverage →

How it works

Your PCOS isn't generic.
Your protocol shouldn't be either.

Two women with PCOS can have completely different reasons behind it. One is insulin-driven. Another runs high on cortisol. A third carries chronic inflammation. Laiqa scores you against five condition-agnostic drivers and works on the one that's actually broken, one at a time.

Five drivers, scored

Insulin, stress, inflammation, gut, thyroid. We figure out which one is driving your symptoms before we recommend anything.

A protocol, not a template

A walk if that's what works for you. A deadlift if that's what moves the needle. Ragi if your body prefers it, oats if it doesn't. We follow what your body actually responds to, not a one-size plan.

Cleared before it reaches you

Every supplement and Ayurvedic medicine recommendation is reviewed by a clinician on our platform before it shows up in your chat.

Outcomes

Symptoms shift in weeks. Remission follows.

At one-month follow-up, here is what the cohort saw.

87%

Hair fall improved

Mapped to the androgen and inflammation drivers. Protocol shifts oil, iron, and daily turmeric.

86%

Acne cleared

Mapped to the inflammation driver. Cooking-oil swap, zero refined sugar, omega-3 daily.

84%

Periods regular

Mapped to the insulin and cortisol drivers. Protein pairing, warm-food dinner, lights out by 10.

Symptom-cluster outcomes from the Laiqa cohort at one-month follow-up.

The cohort, in their own words

What 12 weeks with Laiqa looked like for them.

Unscripted. Sent in from their own phones. Full stories, transcripts, and more women on the stories page.

Read all stories →

Built for the cycle you have

Most apps assume a 28-day cycle.
We assume the cycle you have.

PCOS, amenorrhea, post-pill, stress-disrupted, hypothyroid. The cycles that get called "irregular" are the cycles Laiqa was built for.

The arc

Here's what the first six months look like.

Your personalised journey shows up on the final onboarding screen. This is the general shape.

Weeks 1 to 4

Symptom stabilisation

The fastest-moving signals settle first. Hair fall, acne, energy, sleep.

Weeks 5 to 12

Driver deepens

The protocol layers on insulin, cortisol, inflammation, gut, or thyroid work. One driver at a time.

Weeks 13 to 24

Biomarkers shift

For users with lab tracking: biomarkers move. For everyone: cycle regularity.

Month 6+

Maintenance

Habits are identity-level, not effort-level. Reviews become monthly, not weekly.

The clinical panel

Who signs off the protocol.

Every protocol Laiqa delivers has a specific clinician's sign-off behind it. No "team of experts" stock language.

Dr Nivedita Gautam

Clinical Lead

Authors protocols and reviews supplement and Ayurvedic-medicine approvals on the Clinical Decision Platform before they reach users.

LinkedIn →

Dr Nisha Thalwal

Sr. Clinician

Reviews user cases, co-authors protocols, and signs off safety gates on the Clinical Decision Platform.

LinkedIn →

Dt Ritika Panwar

Sr. Dietitian

Approves the diet principle that the agent composes plans from. Reviews the driver-specific daily-rhythm logic.

LinkedIn →

Dr Aasin Maurya

Regulatory advisor

Supports CDSCO submission and the upcoming CTRI-registered clinical validation study. Independent of the delivery protocol.

LinkedIn →

Shop

Laiqa products, delivered to your door.

Your PCOS has a root-cause.

Your PCOS isn't generic.Your protocol shouldn't be either.

Symptoms shift in weeks. Remission follows.

What 12 weeks with Laiqa looked like for them.

Most apps assume a 28-day cycle.We assume the cycle you have.

Here's what the first six months look like.

Who signs off the protocol.

Your PCOS isn't generic.
Your protocol shouldn't be either.

Most apps assume a 28-day cycle.
We assume the cycle you have.